Most ecommerce tools show revenue and maybe a few obvious fees. They miss COGS changes, return processing, storage costs, advertising spend, inbound placement fees, and dozens of other line items that eat into margins. Sellers make expansion decisions (new products, new marketplaces) based on incomplete numbers.
MultiTally treats multi-channel ecommerce like what it actually is: a business that needs a proper set of books. We ingest transaction data from Amazon, Walmart, and Shopify, map every fee to a canonical type, and show true profit per SKU.
The company operates under Braman Analytics LLC (DBA MultiTally) and is bootstrapped. No investors, no VC pressure, just a focus on building the most accurate tool for sellers who take their numbers seriously.
MultiTally is now an archived project showcase. The focus has shifted to ProviderSignal, the current project. Braman Analytics LLC remains the parent company behind both.