Most ecommerce tools show revenue and maybe a few obvious fees. They miss COGS changes, return processing, storage costs, advertising spend, inbound placement fees, and dozens of other line items that eat into margins. Sellers make expansion decisions — new products, new marketplaces — based on incomplete numbers.
MultiTally treats multi-channel ecommerce like what it actually is: a business that needs a proper set of books. We ingest transaction data from Shopify (live now, Amazon and Walmart coming Q2 2026), map every fee to a canonical type, and show true profit per SKU.
The company operates under Braman Bookkeeping LLC (DBA MultiTally) and is bootstrapped — no investors, no VC pressure, just a focus on building the most accurate tool for sellers who take their numbers seriously.