Everything you need to get the most out of MultiTally. Click any article to expand it.
Head to multitally.com/signup and create your account with email or Google login. No credit card required — you get full access to every feature for 14 days.
From the Dashboard, go to Marketplaces and click Connect for Shopify. You will walk through a secure OAuth authorization flow so MultiTally can pull your sales and fee data automatically. Amazon and Walmart connections are coming Q2 2026.
Once connected, MultiTally pulls your recent transaction history. This usually takes about 5 minutes depending on how much data your store has. You will see a sync status indicator on the Marketplaces page.
Go to Dashboard > Costs and enter your cost per unit and shipping per unit for each product. Without COGS, your profit margins will be overstated because MultiTally can only see revenue and fees from the marketplace — it does not know what you paid your supplier.
The sidebar gives you access to all pages: Dashboard (P&L overview), Products (per-SKU profitability), Costs (COGS management), Inventory (stock levels), Simulator (what-if pricing), Marketplaces (connections), Reports (export and download), Insights (AI-powered analysis), and Settings (account and billing).
Amazon integration is under development. When available, you will click Connect Amazon on the Marketplaces page and be redirected to Amazon Seller Central to authorize MultiTally. We use Amazon SP-API with read-only access — we never modify your listings or orders.
Walmart integration is under development. When available, you will enter your API Client ID and Client Secret from Walmart Seller Center to connect. Data syncs will begin immediately after authentication.
Enter your Shopify store URL (e.g., yourstore.myshopify.com) and click Connect. You will be redirected to Shopify to authorize the app. Once approved, MultiTally establishes a permanent connection and syncs your orders, products, and transaction fees.
Shopify is available now. Amazon and Walmart are coming Q2 2026. Once all three are live, MultiTally normalizes data from each marketplace into a common format so you can compare profitability side by side.
You can disconnect a marketplace at any time from the Marketplaces page. Disconnecting stops future syncs but does not delete your historical data — you can always reconnect later and pick up where you left off.
Without COGS, your profit margins are overstated. MultiTally can see revenue and marketplace fees, but it cannot know what you paid your supplier or how much inbound shipping cost you. Entering accurate COGS is the difference between "looks profitable" and "actually profitable."
Go to Dashboard > Costs, find your product, and click Edit. Enter two values: cost per unit (what you pay your supplier per item) and shipping per unit (inbound shipping to your warehouse or fulfillment center). These two numbers together form your total COGS per unit.
Every COGS entry has an effective date — the date this cost starts applying. If your supplier raises prices, add a new COGS entry with the new date. MultiTally applies the correct cost to each sale based on when it occurred, so your historical margins stay accurate even when costs change.
If you have 100+ products, use the CSV bulk upload on the Costs page. Download the template, fill in your SKU, cost per unit, shipping per unit, and effective date, then upload. MultiTally validates the file and shows any errors before importing.
Products without COGS will show revenue and fee data normally, but their net profit and margin calculations will be missing the cost component. The dashboard marks these products so you know which ones still need cost data.
MultiTally maps 114 fee types across Amazon (60 types), Walmart (31 types), and Shopify (23 types) into 9 standard categories. This means you can compare fee structures across marketplaces without learning each platform's naming conventions.
Referral — the marketplace commission on each sale (typically 8-15%). Fulfillment — pick, pack, and ship charges (FBA, WFS, or Shopify Shipping). Payment Processing — credit card transaction fees (primarily Shopify Payments). Storage — warehouse and fulfillment center storage charges. Advertising — sponsored product and brand ad spend. Return Processing — fees charged when customers return items. Refund Admin — the marketplace fee for processing refunds. Subscription — monthly seller account fees. Other — miscellaneous charges that do not fit the above categories.
On the Dashboard, the Fee Composition chart shows how your fees break down over time. Use this to spot trends — for example, if your storage fees are climbing month over month, it may be time to reduce inventory levels or negotiate better warehouse rates.
Fee Burden is calculated as total fees divided by revenue. A healthy Fee Burden is under 30%. If yours is above that, check which fee categories are highest and look for optimization opportunities — switching fulfillment methods, adjusting ad spend, or renegotiating supplier terms.
Revenue is your gross sales before any deductions. COGS is your product cost plus shipping per unit, multiplied by quantity sold. Fees are all marketplace charges combined across every category. Net Profit is Revenue minus Fees minus COGS — this is your actual take-home. Margin % is Net Profit divided by Revenue, times 100.
Green means profitable — margins at or above 20%. Amber means watch — margins between 10% and 20%, where small cost changes could push you into the red. Red means action needed — margins below 10%, which may not be sustainable after accounting for overhead costs not captured in the dashboard.
Use the marketplace filter at the top of the dashboard to compare profitability across Amazon, Walmart, and Shopify. This helps you identify which channel delivers the best margins for each product and where to focus your growth efforts.
Use the date range selector to view data over different time periods: 7 days, 30 days, 90 days, or a custom range. Compare periods to spot trends — are your margins improving or declining? Seasonal patterns become visible over 90-day and longer windows.
Go to Reports to export your P&L data. PDF exports are formatted for your accountant — they include a summary page and detailed breakdowns by product and marketplace. CSV exports give you raw data for your own spreadsheets or further analysis. Both formats include the date range and marketplace filters you have selected.