Helium 10 is a comprehensive Amazon seller toolkit that includes a Profits tool for tracking Amazon profitability. MultiTally is purpose-built for cross-marketplace profitability analytics — built by an accountant for sellers who need financial-grade accuracy across Amazon, Walmart, and Shopify.
| Feature | MultiTally | Helium 10 Profits |
|---|---|---|
| Primary focus | Cross-marketplace profitability | Amazon seller toolkit |
| Amazon support | ||
| Walmart support | ||
| Shopify support | ||
| Fee types mapped | 50+ (from settlement data) | Amazon fees (estimated) |
| COGS tracking | Per-product with date ranges | Basic COGS |
| Cross-marketplace comparison | Yes (Starter+) | N/A (Amazon only) |
| PDF reports | Yes (Professional+) | No (dashboard only) |
| Free simulator | ||
| AI insights | Coming Q2 2026 | |
| Keyword research | Yes (Cerebro, Magnet) | |
| Product research | Yes (Black Box, Xray) | |
| Listing optimization | Yes (Scribbles, Frankenstein) | |
| PPC management | Yes (Adtomic) | |
| Starting price | $29/mo (profitability only) | $39/mo (full suite) |
| Free trial | 14 days | 7 days |
Choose MultiTally if profitability tracking is your primary need and you sell on multiple marketplaces. MultiTally maps every fee type from settlement data — the same source Amazon uses for payouts — and extends that accuracy to Walmart and Shopify. If you need one dashboard for true profit across all your channels, MultiTally is purpose-built for that.
Choose Helium 10 if you're an Amazon-only seller who needs an all-in-one toolkit beyond profitability — keyword research, listing optimization, PPC management, and inventory planning. Helium 10's Profits feature is part of a larger Amazon ecosystem. If your focus is growing on Amazon specifically, their breadth of tools is hard to match.
14-day free trial. No credit card required. Full Professional features.
Try MultiTally free for 14 days