Helium 10 is a comprehensive Amazon seller toolkit that includes a Profits tool for tracking Amazon profitability. MultiTally is purpose-built for cross-marketplace profitability analytics, built by an accountant for sellers who need financial-grade accuracy across Amazon, Walmart, and Shopify.
| Feature | MultiTally | Helium 10 Profits |
|---|---|---|
| Primary focus | Cross-marketplace profitability | Amazon seller toolkit |
| Amazon support | ||
| Walmart support | ||
| Shopify support | ||
| Fee types mapped | 50+ (from settlement data) | Amazon fees (estimated) |
| COGS tracking | Per-product with date ranges | Basic COGS |
| Cross-marketplace comparison | Yes (Starter+) | N/A (Amazon only) |
| PDF reports | Yes (Professional+) | No (dashboard only) |
| Free simulator | ||
| AI insights | Coming Q2 2026 | |
| Keyword research | Yes (Cerebro, Magnet) | |
| Product research | Yes (Black Box, Xray) | |
| Listing optimization | Yes (Scribbles, Frankenstein) | |
| PPC management | Yes (Adtomic) | |
| Starting price | $29/mo (profitability only) | $39/mo (full suite) |
| Free trial | 14 days | 7 days |
Choose MultiTally if profitability tracking is your primary need and you sell on multiple marketplaces. MultiTally maps every fee type from settlement data (the same source Amazon uses for payouts) and extends that accuracy to Walmart and Shopify. If you need one dashboard for true profit across all your channels, MultiTally is purpose-built for that.
Choose Helium 10 if you're an Amazon-only seller who needs an all-in-one toolkit beyond profitability: keyword research, listing optimization, PPC management, and inventory planning. Helium 10's Profits feature is part of a larger Amazon ecosystem. If your focus is growing on Amazon specifically, their breadth of tools is hard to match.
14-day free trial. No credit card required. Full Professional features.
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