MultiTally gives ecommerce sellers a single, financially precise answer to “how much money am I actually making?” across Amazon, Walmart, and Shopify.
Financial-Grade P&L Per SKU
MultiTally builds a true profit-and-loss statement for every product you sell. It reads settlement data — the same source each marketplace uses to calculate your payouts — and maps every line item to a canonical fee category. No estimation, no sampling, no missing charges.
50+ Amazon fee types mapped: referral, FBA fulfillment, monthly and long-term storage, advertising, return processing, subscription fees, removal, and disposal
Walmart referral fees (2.35–20% by category), WFS fulfillment fees, and return processing
COGS tracking with date ranges — because costs change over time (cost per unit + shipping per unit + prep cost)
True net profit = Revenue − All Fees − COGS − Returns
Cross-Marketplace Comparison
Selling on multiple marketplaces only makes sense if you know where each product is most profitable. MultiTally shows side-by-side P&L for the same product across Amazon, Walmart, and Shopify so you can see exactly where your margin is highest.
Side-by-side profit breakdown for the same product across all connected marketplaces
Auto-match products across marketplaces by SKU
Margin difference callouts: see that you make X% higher margin on Amazon vs Shopify at a glance
Available on Starter plan and above
Fee Breakdown & Transparency
Marketplace fee structures are complex and change frequently. MultiTally categorizes every charge into a canonical type — referral, fulfillment, storage, advertising, returns, payment processing, subscription — while preserving the raw fee name so you can trace exactly what each marketplace charged.
Every fee categorized: referral, fulfillment, storage, advertising, returns, payment processing, and subscription
Raw fee names preserved alongside canonical categories for full traceability
Historical fee tracking to spot unexpected increases or new charges
COGS Management
Cost of goods sold changes over time — supplier price increases, shipping rate adjustments, new prep requirements. MultiTally tracks COGS per product with date ranges so that each sale is matched to the cost record that was active at the time of sale, not a static average.
Per-product cost records with effective date ranges
Supports cost per unit, shipping per unit, and prep cost
Temporal matching: sales matched to the COGS record active at the time of sale
CSV upload for bulk cost entry
Missing COGS alerts so no product is miscalculated
Reports & Export
Export your profitability data in the format you need. CSV exports support configurable columns for detailed or summary analysis. PDF reports include charts and an executive summary for sharing with partners or bookkeepers.
CSV export with configurable columns (detailed or summary mode)
PDF profitability reports with charts and executive summary (Professional plan and above)
Customizable date ranges and filters: marketplace, search term, missing COGS, and negative profit
Marketplace Simulator
A free tool that requires no account. Enter your product details — price, weight, dimensions, category, and cost of goods — and compare projected fees and profit across Amazon FBA, Walmart WFS, and Shopify before you list.
Free to use — no account required
Compare fees and projected profit across Amazon FBA, Walmart WFS, and Shopify
Uses current 2026 fee schedules, updated when marketplaces change rates
Includes break-even analysis and suggested pricing
Automated Data Sync
MultiTally automatically syncs your marketplace data on a schedule determined by your plan tier. Solo, Starter, and Professional plans sync daily. Business tier syncs hourly. Manual sync is always available with a 15-minute cooldown between requests.
Daily automated sync for Solo, Starter, and Professional tiers
Hourly sync for Business tier
Manual sync available anytime with a 15-minute cooldown
Encrypted credential storage — AES-256 encryption at rest
Security & Privacy
Your marketplace credentials and financial data are protected with industry-standard security. Authentication is handled by Supabase Auth with ES256 JWT verification. All marketplace API credentials are encrypted at rest using Fernet symmetric encryption.
Supabase Auth with ES256 JWT verification via JWKS
Row-level security — users can only access their own data
AI features powered by Anthropic Claude will add automated analysis on top of your profitability data. Haiku handles high-volume categorization tasks. Sonnet generates narrative reports and answers natural language questions about your numbers.
Monthly automated P&L reports with executive summary
Margin alert explanations when profit drops unexpectedly
Natural language queries — ask questions about your data in plain English
Powered by Anthropic Claude (Haiku for categorization, Sonnet for analysis)
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