Both tools help ecommerce sellers track profitability, but they take different approaches. Sellerboard focuses on Amazon. MultiTally is built for sellers on multiple marketplaces — Amazon, Walmart, and Shopify — with financial-grade accuracy built by an accountant.
| Feature | MultiTally | Sellerboard |
|---|---|---|
| Amazon support | ||
| Walmart support | ||
| Shopify support | ||
| Fee types mapped | 50+ (from settlement data) | Estimated fees |
| COGS tracking | Per-product with date ranges | Basic COGS |
| Cross-marketplace comparison | Yes (Starter+) | N/A (Amazon only) |
| PDF reports | Yes (Professional+) | Yes |
| Free simulator | ||
| AI insights | Coming Q2 2026 | |
| Starting price | $29/mo | ~$15/mo |
| Free trial | 14 days | 30 days |
| Built by | An accountant + data scientist | Software company |
Choose MultiTally if you sell on multiple marketplaces and need one dashboard to see true profit across all channels. MultiTally maps every fee type from settlement data rather than estimating, includes COGS with temporal matching (costs change over time), and provides cross-marketplace comparison so you can see which platform is most profitable for each product.
Choose Sellerboard if you only sell on Amazon and want a mature, established tool with advanced Amazon-specific features like PPC optimization and inventory management. Sellerboard has been in the market longer and offers a lower starting price point for Amazon-only sellers.
14-day free trial. No credit card required. Full Professional features.
Try MultiTally free for 14 days